I don't know what kind of web development I need — where do I start?

Send the problem on WhatsApp, not the spec. One paragraph is enough: what your business needs to do, who it serves, and what the existing site (if any) does badly. You’ll get a real answer same day — including whether it’s a website, a web app, an ecommerce store, or something in between.

Custom-coded or WordPress?

Depends on who’s editing the site, how often, and how heavy the content is. Marketing sites where the dev team controls deploys: custom. Content-led sites where marketing publishes daily: WordPress with a custom theme (never Elementor). On the scope call we’ll tell you straight which fits — and what the cost difference is over 3 years.

Do you do the back-end too, or just the website?

Both. Laravel, Node, Postgres, Supabase, REST and GraphQL APIs, auth, queues, server-side rendering. If you need a CRM, inventory, multi-tenant SaaS, or internal tools, the work moves to /services/web-apps-systems/.

Will it score 99 on PageSpeed?

That’s the target on every build. Mobile and desktop. If your content forces a large hero video or heavy third-party scripts (chat widgets, A/B testing, marketing pixels), we’ll show you the trade-off before we ship it.

Does it work in Arabic?

Yes — full RTL pipeline, Arabic-aware type stack, correct numerals and date formats. Single CMS feeds both locales so marketing publishes once and the site renders both.

How fast can you launch?

Landing pages and small marketing sites in 1–3 weeks. Business sites with CMS in 3–6 weeks. Web apps and larger platforms in months, with a live preview link you can click as it ships.

Can you take over an existing site?

Yes. Send the repo (or the login). We audit the codebase, plugins, and database, then scope what it takes to fix, extend, or rebuild. Honest answer even when the honest answer is a rebuild.

Yes. Code lives in a Git repo you have full access to. Hosting in your name, on your account. No agency lock-in, no per-seat licence.

Web development

Web development for Dubai, built by the engineer.

Websites, web apps, ecommerce, portals — designed, hand-coded, and shipped by the person who writes the code. The stack follows your problem, not the other way around. Fixed quote in writing, usually same day.

Get a fixed quote See the work

What 'web development' means here

The actual work — not a marketing umbrella.

Most agencies sell “web development” and ship a WordPress theme with a logo swap. Here it means the actual stuff: writing the front-end code, designing the data model, choosing the right back-end, wiring the CMS your team will actually use, hooking payments and analytics, and deploying it somewhere that holds up at scale.

Front end — custom design, hand-coded HTML / CSS / JS, React / Next.js / Astro / Vue when the brief calls for them. No page builders.
Back end — Laravel or Node, Postgres or MySQL, REST / GraphQL, auth, queues, server-side rendering when it matters.
CMS — WordPress, Sanity, Strapi, Payload, or custom — picked based on who’s editing and how often.
Integrations — payments (PayTabs, Telr, Stripe, Tabby BNPL), CRMs, mailers, analytics, automations.
Deployment — Vercel, AWS, custom VPS, managed WP — whatever fits the workload and your team’s comfort.
Performance & SEO — Core Web Vitals 90+, schema markup, Arabic RTL, mobile-first — baked in from line one, not patched at the end.

What we build

Pick the closest fit — or just send the problem.

“Web development” covers a lot of distinct builds. Most clients land here because they don’t know which one they need. That’s fine — send the problem on WhatsApp and you’ll be pointed to the right page (and the right scope) same day.

How we pick the stack

Stack follows the problem — not the agency’s comfort zone.

No house framework, no “we’re a [X] shop.” The right tool depends on the build. A marketing site doesn’t need React Server Components; a multi-tenant SaaS shouldn’t live in WordPress. We tell you what we’d use and why — in writing, before any work starts.

Brand / marketing site, content-light: hand-coded Astro or Next.js + a headless CMS. 99 PageSpeed, easy to maintain, cheap to host.
Content-heavy, multiple editors: custom WordPress theme with Gutenberg blocks — never Elementor / Divi.
Ecommerce, off-the-shelf is fine: Shopify if you want speed-to-launch, WooCommerce if you need deeper customisation without per-sale fees.
Ecommerce, deeply custom: headless storefront (Next.js) on top of a custom backend or Commerce.js / Saleor.
SaaS, internal tools, multi-tenant: Laravel + Vue / Inertia, or Next.js + Postgres + Prisma. Real software, not a CMS skin.
Mobile alongside web: Flutter for one codebase across iOS + Android sharing a Laravel / Supabase backend.

The honest comparison

Webflow vs WordPress vs custom — what you’re actually choosing.

	Webflow	WordPress theme	Custom-coded (us)
Launch speed	Fast	Fast	Medium
Looks premium	Yes	Depends	Yes
PageSpeed at scale	Drops	Drops hard (bloat)	Holds 90+
Monthly platform fee	Yes, recurring	Hosting only	Hosting only
Complex features	Workarounds	Plugin roulette	Native
You own the code	No	Sort of	Fully
Total cost over 3 years	Climbs	Climbs (maintenance)	Front-loaded, then flat

Full breakdown: Webflow vs WordPress vs custom →

What you get on every build

The non-negotiables — baked in, not bolt-ons.

Custom design — no theme, no template. Yours, owned forever.
Hand-coded front end — clean HTML / CSS / JS, only the framework if it actually earns its place.
Core Web Vitals 90+ — target on every build, mobile and desktop. If your content forces a trade-off, we’re honest about it.
A CMS your team can use — configured so editors edit content, not layout. No “what does this padding slider do” moments.
Arabic RTL — full RTL pipeline, Arabic-aware type stack, correct numerals and dates. Single CMS feeds both locales.
Clean SEO markup + schema — JSON-LD baked into the theme, Open Graph, sitemap, robots, the lot.
You own the code + hosting — no lock-in, no per-seat licence, no agency holding your domain hostage.

Pricing

Every web build is scoped on pages, custom design depth, CMS, bilingual scope, integrations, and back-end complexity. We’ll tell you on the call if your brief actually needs a full custom build, or whether a leaner option fits.

Scoped per build

Common questions for this build.

Get a fixed quote