WordPress development
WordPress, hand-coded. Not a theme with your logo dropped in.
A custom WordPress theme built around your content, not a $59 ThemeForest template. No Elementor, no Divi, no 14 plugins fighting each other for the speed budget. Just clean WordPress that your team can edit and Google ranks.
When WordPress is the right call
Content-led sites where the team needs autonomy after launch.
WordPress earns its place when the buyer is the content team, not the developer. Marketing needs to ship blog posts, swap hero imagery, edit service pages, and publish landing pages without a Slack thread to engineering. WordPress’s admin is still the best at that — when the build underneath isn’t bloated with page builders that lock you back into the agency that installed them.
What you get
Custom theme + custom Gutenberg blocks + clean admin.
- A hand-coded theme — not a child theme of Astra / Hello / GeneratePress. Yours. Yours forever.
- Custom Gutenberg blocks — designed for your content patterns (hero, stats, team, services, FAQ, case study) so editors compose pages the way you want them to look, not the way Elementor lets them.
- ACF for content models — Advanced Custom Fields drives custom post types (services, projects, team) with proper relational data, not metadata in body text.
- WooCommerce if you sell — PayTabs / Telr / Stripe, Tabby BNPL, COD, Arabic RTL checkout that doesn’t leak buyers.
- Multilingual — WPML or Polylang properly wired with separate URL paths for EN / AR / 中文 / BM, indexable independently.
- REST API + headless if you want it — WordPress as the CMS, a Next.js or Astro front end for performance. Best of both worlds.
- Core Web Vitals 90+ — not patched at the end. Image pipeline, font loading, query budget, no plugin sprawl.
- Clean SEO markup + schema — Rank Math or Yoast configured properly, JSON-LD for Organization / Service / Article / FAQ baked into the theme.
What we don't do
No Elementor. No Divi. No 47-plugin Frankenstein.
Page builders feel productive on day one and rot the site by month six — slow, hard to migrate, and impossible to keep clean as the content team adds blocks. We build custom Gutenberg blocks that look exactly like your design and run at native speed. Pure WordPress, pure PHP / JS, no “Elementor agency” dependency. You can hand this site to any competent WordPress developer in five years and they’ll understand it.
The stack
PHP 8.x, MySQL / MariaDB, custom theme + ACF + WP-CLI deploys.
Modern PHP, namespaced theme code, Composer for dependencies, WP-CLI for deploys, Git versioning (the theme lives in a repo, not just on the server). Staging environment for every build — updates and content changes get tested there before production. Hosting tuned for UAE audiences once we ship. Hosting & care plans →
Pricing
Every WordPress build is scoped on page count, custom design depth, multilingual scope, WooCommerce / membership / booking complexity, and integrations.
Scoped per build
More on how we price.
FAQ
Common questions for this build.
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Themes are designed for a generic audience; yours isn’t generic. Custom means the design fits your brand exactly, the admin only shows your team what they need, the site loads fast because there’s no theme code you don’t use, and migration / handover later is straightforward.
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That’s the target on every WordPress build. No page builders, lean queries, proper image pipeline, font subsetting, only the JS that’s actually needed. If your content forces heavy hero video or third-party scripts, we’ll be honest about the ceiling.
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That’s the whole point of using WordPress. Custom Gutenberg blocks are configured so each block has only the fields the content team should be touching — no “what does this padding slider do” moments. Plus a documented admin so onboarding new editors takes minutes.
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WooCommerce wins when you need deep customisation, your products have complex variants, or you don’t want a per-sale platform fee. Shopify wins when speed-to-launch matters more than control. We’ll tell you straight which one fits on the scope call.
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Yes — WPML or Polylang properly wired with separate URL paths so each language version is independently indexable. Full RTL for Arabic, Mandarin and BM tested for layout breaks.
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Yes. Send the login or a backup — we audit the theme, plugins, page builder situation, and database health, then scope what it takes to clean up, extend, or rebuild. Honest answer even when the honest answer is a rebuild.
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Yes — WordPress as the CMS, Next.js or Astro on the front end. You get WordPress’s editing experience plus a static-fast front end that scores 99 on PageSpeed and costs little to scale. Best fit when content is heavy and performance is non-negotiable.