Case study · Film & tactical consulting
A site that reads as the people you’d trust on a live set with weapons.
A niche production house sitting at the intersection of three services most agencies never have to position together — film direction/advisory, military and tactical film consulting, and a tactical stunt/safety team. The audience is producers, studios, and ad agencies casting for credibility on war/action content.
- Client
- FX Hammer Films
- Industry
- Film production · Military & tactical consulting
- Year
- 2024
- Service
- Custom websites
- Stack
- Next.js (SSR)next/image pipelineImage-led heroMulti-page IA
- Live
- fxhammer.com
The brief
Position three trust-gated services as one specialist offer.
Tactical/military consulting is a trust-gated niche — the buyer is de-risking a dangerous, regulated part of a shoot. The site has to look like the people who’d be trusted on a live set with weapons handling and stunt safety, not like a generic media template.
What we built
A cinematic, image-first Next.js site led by capability, not copy.
Service pillars surface as visual icons rather than text blocks — matching how a producer scanning capability actually evaluates. The structure mirrors the credibility chain a production buyer checks in order: who’s behind it (Team), what they’ve shot (Works), and current activity (Announcements), with Contact as the conversion endpoint.
Architecture & approach
Image performance and a load-bearing reel page.
- Next.js chosen for fast image delivery — a portfolio site for a visual-media company lives or dies on hero/still load performance.
- Works page positioned as the load-bearing asset; in this sector the reel and stills are the sales pitch.
- Announcements gives the brand a “currently active on productions” signal — recency = real, working operation.
Why it works
Visual credibility and a clean capability split.
The build leans entirely into visual credibility and a clean capability split, instead of explaining the service in prose. It reads as specialist, not generalist — which is the entire point in a category this narrow.
The build