A brokerage lead machine, not a brochure.

The brief

Turn project interest into a contactable lead, then route it to an agent.

Dubai off-plan brokerage is a paid-traffic, speed-to-lead business — the margin is the developer commission, and the constraint is cost-per-qualified-lead. The site’s only real job is to turn project interest into a contactable lead.

What we built

A project showcase + lead funnel with GTM attribution.

A dedicated Projects system holds individual development pages (The F1FTH Tower, Diamondz by Danube, Belle Reve by Zimaya, Starlight Park, Vue by Crystal Bay, V1TER Residence, Square X Residence, Aqua Flora), each linkable and shareable for campaign traffic. Lead capture is aggressive and repeated — multiple short forms (name/mobile, name/email/message) across the page, a “how it works” buy/rent process explainer, and benefits blocks (expert guidance, personalised service, wide portfolio). Google Tag Manager is wired in for campaign/conversion tracking.

Architecture & approach

Project-as-landing-page + form density + GTM-first.

• Project-as-landing-page model — each development gets its own URL so the brokerage can run targeted Meta/Google campaigns straight to a specific tower, not the homepage. Standard high-performing structure for Dubai off-plan lead-gen.
• Form density tuned for paid traffic — short mobile-first forms repeated throughout to catch the lead wherever they stop scrolling.
• GTM-first — built for an environment where most traffic is paid and every lead source needs attribution.

Why it works

Optimised for cost-per-qualified-lead, not pageviews.

Dedicated project pages lower ad relevance cost, minimal-friction forms lift conversion rate, and GTM measures CPL by source. The Elementor base is the right call when speed of project updates matters more than custom engineering — the leverage is the project page + tracking structure, not the CMS choice.