Case study · Holding company
A corporate identity built to sit above four operating companies.
A diversified group operating across Malaysia and Pakistan needed a single corporate identity sitting above four operating companies — Rumah Pro, Actual Marketers, TRC Distribution, and Rizqi Tactical. Not a lead-gen page; a credibility-and-capital-signal that reads serious to partners and investors.
- Client
- TRC Pak Holding
- Industry
- Multinational holding · KL + Pakistan
- Year
- 2024
- Service
- Custom websites
- Stack
- Custom front endScroll-triggered animationWebP image pipelineMulti-page corporate IA
- Live
- trcpakholding.org
The brief
A holding-company site that reads as legitimate to an investor.
The conversion event isn’t a form fill — it’s being treated as legitimate in a room. The site has to read like a holding company a partner or investor would take seriously, and route each audience (operators, partners, investors) to the right place.
What we built
Parent narrative + a portfolio layer with one page per holding.
A five-section corporate site anchored on a “Building Businesses Across Borders”
positioning. The architecture separates the parent narrative (vision, leadership, footprint)
from the portfolio layer, where each operating company gets its own enterprise detail page
at /businesses/{company}. The leadership section is built as a credibility
unit: named CEO (Salaar Ali Khan), cross-border trade narrative, and a vision statement
framed around connecting South Asian and ASEAN markets.
Architecture & content model
Parent → portfolio → enterprise-page.
- New holdings can be added as standalone portfolio pages without touching the homepage.
- Animated metric band (years · companies · countries · team · clients) used as the above-the-fold trust signal a holding-company audience expects.
- Dual CTA logic throughout: “Explore Our Companies” (partners / operators) vs. “Get in Touch / Inquire” (investors, BD).
Why it works
Hierarchy and restraint over marketing clutter.
For a holding company, the build prioritises hierarchy, restraint, and a clean portfolio taxonomy. The portfolio pages double as internal infrastructure — each operating company gets a canonical “official” page that the operating brands can link back to.
The build