Case study · Programmatic SEO · Trilingual
Honest pricing as the entire brand — published, indexable, and impossible for competitors to copy.
Break into KL/Selangor home services against a field where the dominant complaint is bait pricing and subcontractor roulette. The strategy: weaponise transparency. Publish real prices, name the licences, promise no subcontracting. Make 'honest pricing' the brand and back it with a programmatic SEO footprint.
- Client
- Fastlink Fix
- Industry
- Home services · KL / Selangor
- Year
- 2024
- Service
- Custom websites
- Stack
- Custom static-style front endTrilingual toggle (EN / BM / 中文)Programmatic page systemGTMCookie consentWhatsApp pre-fill
- Live
- fastlinkfix.com
The brief
Counter-position the incumbents who hide their numbers.
In a market defined by hidden pricing, publishing the numbers is counter-positioning the incumbents structurally can’t copy without admitting their own pricing was inflated. The site had to capture price-led search traffic and convert it warm.
What we built
A fast front end built around published pricing as a conversion weapon.
Dedicated pricing pages show actual numbers — aircond service RM 80–120, chemical wash RM 180–250, gas top-up RM 250–550, plumbing leak repair RM 150–1,200, water-heater install RM 150–480, hydro-jetter RM 450–900, aircond install RM 350–550. On top: trade-grouped service pages (aircond / plumbing / electrical / handyman / emergency / commercial), aircond-by-brand pages (Daikin, Mitsubishi Electric, Panasonic, York, Acson, Hitachi), 9 area pages (KLCC, Mont Kiara, Bangsar, PJ, Damansara, Subang, Shah Alam, Cheras, Kajang), and productised AMC tiers (Bronze RM 800 / Silver RM 1,800 / Gold RM 3,200). Trilingual toggle + WhatsApp pre-fill complete the funnel.
Architecture & SEO surface
Service × brand × area matrix, tuned to Malaysian licensing.
- Service × brand × area matrix — three programmatic axes generate a wide indexable footprint, tuned to Malaysian licensing (SPAN-licensed plumber under the Water Services Industry Act 2006 / Air Selangor area; Suruhanjaya Tenaga chargeman for electrical).
- Pricing pages as both SEO and trust asset — they rank for “{service} price Malaysia” queries and pre-qualify the lead, so the WhatsApp conversation starts past the price objection.
- “Reviews kept on Google” stance — explicitly refuses fabricated testimonials and points to the Google Business Profile; an unusually honest trust play that differentiates in a low-trust category.
Why it works
Price transparency + brand/area moat + AMC recurring revenue.
The brand/area/AMC matrix builds the organic moat; the AMC tiers convert episodic call-outs into recurring revenue. Same shop and naming family as Fastlink Mobiles (Dubai), extended into KL services.
The build