Case study · Used & refurb e-commerce
A used-phone storefront that makes the saving quantitative on every SKU.
A multi-branch Dubai used-phone retailer needed to convert an offline 5-store cash business into an online catalogue while keeping the trust mechanics the used-device buyer demands: original/genuine guarantee, warranty, and a real trade-in path. The store had to carry real inventory depth, not a token catalogue.
- Client
- Fastlink Mobiles
- Industry
- Used & refurbished mobile / electronics · Dubai
- Year
- 2024
- Service
- Ecommerce & stores
- Stack
- WordPressWooCommerceCustom themeTabby (BNPL)COD + cardsWhatsApp
- Live
- fastlinkmobiles.com
The brief
Bring 5 stores online without losing the in-store trust mechanic.
A modern refurb storefront that mirrors the new-retail experience — while keeping genuine-device guarantees, warranty terms, and a trade-in path the used-device buyer expects. Token catalogues don’t convert in this segment; the inventory depth is the brand.
What we built
A full WooCommerce storefront with 100+ SKUs and explicit savings on every product.
Deep category architecture: Apple (36), Android (51 across Samsung, Redmi, AQUOS, Huawei, Google, Motorola, Realme, Infinix, Acer, Benco, Taktel), plus Earphones, Electronics, iPads & Tablets, Laptops, Smart Watches, Nokia, and accessories. Each product runs a “From AED X / was AED Y / SAVE Z” price structure to make the used-vs-new saving explicit (the site’s core promise is “save up to 30%”). A dedicated trade-in flow turns the buyer’s old device into a discount lever and a second-hand supply channel for the business.
Architecture & commercial mechanics
Depth, payment options, and a branch network surfaced together.
- Inventory depth as the differentiator — flagship iPhone 17 Pro Max down to a AED 25 Nokia 105; the long tail captures premium-refurb and budget feature-phone demand alike.
- Payment stack tuned for the market — Tabby BNPL + Cash on Delivery alongside cards. In UAE used-electronics, COD and BNPL convert where card-only loses the sale.
- Branch network surfaced — 5 Dubai locations (International City, Jebel Ali, Sonapur ×2, Deira wholesale) with maps; online intent funnels into physical pickup and a wholesale/export channel.
- 24/7 WhatsApp as the primary assisted-sales lane — matches how this buyer actually negotiates a used phone.
Why it works
Quantitative saving + three friction-reducing payment options + trade-in supply.
The build makes the saving quantitative on every SKU, hard-codes warranty/genuine messaging, and gives three payment options. The trade-in flow is the quiet leverage piece: it lowers acquisition cost for the buyer and feeds the resale supply chain — the margin engine of a refurb business.
The build